PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online – enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.
Video advertising trends, tips and resources. Learn about the newest video ad formats
Remarketing consists of using a special tracking code to place cookies on the browsers of people visiting your website, and then serving ads to those with that cookie, specifically, on the Display and Search network. It can be a very powerful component of a PPC campaign.
These small ads make the most of all the information users share on social media to offer them content as highly personalized as possible, and, as such, conversion opportunities.
Understanding the basics of online display advertising is easier than you think. But getting your display ads to work for your business will be a tough challenge. If done right, a display campaign will bring you more benefits than you might think.